Free Marketing Ideas 7

Develop an Email marketing plan

Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. And though email marketing isn't new, it's still one of—if not the—most reliable ways to achieve a strong return on your marketing investment. Here’s how to ensure that:

• Put thought and creativity into your subject lines.

• Make sure every email has an offer that encourages your readers to take a next step.

• Track your performance and run A/B tests to see what copy and offers resonate with your list.

Some more easy email marketing ideas:

• Get new website visitors to sign up for your newsletter by offering a bonus content piece or coupon/discount for subscribing.

• Slowly nurture your subscribers via email until they are ready to become paying customers.

• Start your promotional email campaigns with a free email marketing service like MailChimp.