Free Marketing Ideas 6

Do some local SEO

The best part about Google’s algorithm is that it is designed to serve up the most accurate, high-quality, and relevant content for any given search query. It's not pay to play, so this levels the playing field and enables small businesses to compete with large competitors for page one real estate.

Local SEO is free, but it can take some time, so start now and keep working; the benefits over time can be huge. Here are some local SEO must-dos:

• Add location-based keywords (think: "Bendigo bakery") to the titles, headings, and body content of your main website pages.

• Get listed in online directories, making sure your information is identical across platforms.

• Publish pages or blog posts specific to the communities you serve.