Free Marketing Ideas 2

Post (and engage) on social media

Increasing social media engagement and building a community online is a free way to grow your small business while expressing your brand’s personality and building trust with your audience. Create business accounts and participate in the big social media sites—Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This is something you can do whenever you have a few minutes to spare.

You can:

• Promote your blog posts, which drive traffic to your website.

• Directly dialogue with followers to express your brand voice and garner more engagement.

• Run polls and request feedback.

• Take excerpts from longer forms of content and create quick and informational posts that are easier to digest.

Whatever your motivation, make sure you are regularly active and proactive on the social media accounts you create. Think: consistency, community, collaboration, and commitment.