Free Marketing Ideas 10

Turn employees into brand ambassadors

For many small businesses, word of mouth is an important marketing strategy to boost sales. Research shows that customers are more likely to buy a product or service if they get to know about it from strangers; so imagine the effect of friend or family referrals.

By treating your employees well and encouraging them to become brand ambassadors, you can tap into the incredible potential of their networks. Your employees have genuine interest in your business, so why not leverage their voices and social networks to reach out to a larger audience?

Think about hosting an exclusive discount sale like a “friends and family” promotion every now and then. Learn how to use Facebook for your business—create an event, invite employees, and ask your employees to share it with their personal and professional contacts. Encourage them to share the status and tag people to increase the reach of your event.